The Story

VGD helped MTV celebrate the VMAs’ return to New York City with a user-generated video contest built around one simple idea: let fans show why NYC belongs at the center of the moment. Young adults across the five boroughs created and shared videos spotlighting the places, people, and culture they would want to show their favorite VMA artist.

In just two weeks, the campaign generated 86 submissions, 78,000+ video views, and 1.9 million impressions among 16–24 year olds in NYC.

Real voices. Real places. Real momentum.