To increase knowledge and decrease purchase/consumption of high sodium products.

Create an awareness campaign that introduces the new sodium warning label and places it in chain restaurant environments, highlighting where the consumers will see and interact with the icon.

Utilizing stop-motion animation for our TV spot and social media assets, we were able to use real salt to tell our story, create reinforcing imagery, and strengthen the impact of the icon design. View the English and the Spanish TV spots.

A post-campaign study was conducted for New York City Department of Health. When asked, 59% stated they had seen or heard advertising about sodium warnings on restaurant menus. As a result of seeing this advertising campaign, 28% said they are more likely to use the sodium warning information to make menu selections when eating out.

Raise awareness of youth health initiatives in New York City, especially places teens can go to acquire condoms and learn how to protect themselves against STIs.

The goal of the PSAL Mobile app is to extend many features of the PSAL website and take advantage of specific mobile capabilities that will allow everyone from spectators to Athletic Directors to stay informed, engaged and on top of their responsbilities that make the PSAL a unique and rewarding experience for people in the NYC area.

By following our mobile app methodology, we conducted focus groups and developed user personas to properly assess and design an optimal user interface for all stakeholders.

Our mockups and initial design work exceeded the expectations of the PSAL staff as well as their persona bases. Many are looking forward to engaging and using the app in the years to come. Visit the App Store to download the app and check it out!

Keeping college at the top of mind for incoming students during the summer when some will disconnect and not show up for orientation.

A choose your own adventure Instagram game in which students follow a story and along the way discover a hidden code.

With a target audience of 1,500 incoming students, over 550 codes were uncovered. In total, the campaign had over 650,000 impressions and 5,400 engagements. The accompanying email campaign had an open rate of 68%—with 95% of students opting-in to continue receiving communication from John Jay College—and a 9% increase in Instagram followers. Check out the video!

Verizon Wireless needed a tablet app that would enable side-by-side interaction between retail reps and customers and tap into VZW’s vast learning, knowledge and content systems.

We conducted technical, creative and security discovery in order to develop a plan that would fulfill VZW’s stringent expectations and requirements. No stone was left unturned, from user experience to security protocols. 

SIMON (Simplified Information for the Moment of Need) is used by Verizon Wireless sales representatives in more than 1,800 locations. The Brandon Hall Excellence in Technology Awards with its Bronze Award recognized the app for Best Advance in Learning Management Technology.

Our challenge was to combine the story of turn of the century NYC immigration with a teaching platform to be used in classrooms. We created personas and tested users to create a robust architecture for all.

We needed to create a balance between storytelling and instructional activity through over 100 artifacts including photos, documents, newspaper articles, political cartoons and videos.

This custom learning app has been downloaded over 80,000 times from teachers across the US and was recognized with a 2015 Webby Honoree award for Education & Reference. Download the app and check it out for yourself!