NYC Youth Health

Social Media Campaign


Raise awareness of youth health initiatives in New York City, especially places teens can go to acquire condoms and learn how to protect themselves against STIs.


Deliver an ice-breaker that will reduce the awkwardness of talking about sex using a key communication and sexting tool: Emojis. These visuals were accompanied by the call to action, “Need to talk to someone about ‘it’?” Clicking on these ads would take our audience to
the YouthHealth website that featured clinic locators and relevant health facts, ranging from sexual to mental health.


This campaign resulted in over 5 million impressions among NYC youth and generated 153,288 clicks to the YouthHealth website where they could learn about sexual health and make appointments. It won the Shorty Award for Best Use of Emoji and was named the Audience Honor winner, as voted on by the fans, in the same category.



519 8th Ave
23rd Floor
New York, NY 10018
212 736-0770

new business

career opportunities

Follow us on TwitterLinkedIn