NYC Youth Health
Social Media Campaign
Challenge
Raise awareness of youth health initiatives in New York City, especially places teens can go to acquire condoms and learn how to protect themselves against STIs.
Strategy
Deliver an ice-breaker that will reduce the awkwardness of talking about sex using a key communication and sexting tool: Emojis. These visuals were accompanied by the call to action, “Need to talk to someone about ‘it’?” Clicking on these ads would take our audience to
the YouthHealth website that featured clinic locators and relevant health facts, ranging from sexual to mental health.
Deliver an ice-breaker that will reduce the awkwardness of talking about sex using a key communication and sexting tool: Emojis. These visuals were accompanied by the call to action, “Need to talk to someone about ‘it’?” Clicking on these ads would take our audience to
the YouthHealth website that featured clinic locators and relevant health facts, ranging from sexual to mental health.
Results
This campaign resulted in over 5 million impressions among NYC youth and generated 153,288 clicks to the YouthHealth website where they could learn about sexual health and make appointments. It won the Shorty Award for Best Use of Emoji and was named the Audience Honor winner, as voted on by the fans, in the same category.
This campaign resulted in over 5 million impressions among NYC youth and generated 153,288 clicks to the YouthHealth website where they could learn about sexual health and make appointments. It won the Shorty Award for Best Use of Emoji and was named the Audience Honor winner, as voted on by the fans, in the same category.
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