'Where's Alex?' Social Media Campaign
Summer crime scene investigation to engage incoming students
Many students get accepted to the college, but disconnect during the summer and don’t show up for orientation.
A 10-week crime scene investigation through social media channels, where students had to solve weekly clues to uncover the mystery of a missing student, Alex.
Over 500 games played, 9,300 fans engaged with Facebook, reach over 260,000 and impressions over 370,000. CUNY enrollment reached all time high for the 2014 fall semester.