Graduate Studies @ CUNY

Brand Strategy & Collateral Design


CUNY Office of Graduate Studies tasked Vanguard to design a logo and Brand Guidelines Manual that was modern and stylish, yet also evoked grace and history.


The logo needed to adhere to the overall CUNY Brand Guidelines. Communicating the depth and breadth of programs and options while profiling and recruiting nationally and internationally for their 13 NYC campuses was paramount.


Initial reception has been very promising—many have noted that the new branding is informative, but modern, bold and polished.



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