EarPlanes / Brand Campaign
Travel-focused social media campaign
Build brand awareness and promote the online sales of specialized ear plugs.
Execute a campaign that promotes traveling, showcases the memories created by family vacations, and encourages people to pack EarPlanes on their next trip, all while speaking to the benefits of the product. Additional visuals were created in order to directly promote the product, featuring a promotional code that offers EarPlanes at a discounted price.
The campaign has helped average monthly sales increase 242%, had over 1,800,000 impressions, and driven over 5,000 direct clicks to product purchasing webpages.